Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2014
    [artist] => BusinessNews Publishing
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/prm_9782511017906_270.jpeg
    [titleId] => 12950574
    [isbn] => 9782511017906
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Summary: Leap
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 42
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => BusinessNews Publishing
                    [artistFormal] => BusinessNews Publishing, 
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Advertising & Promotion
            [1] => Business & Economics
            [2] => Creativity
            [3] => Management
            [4] => Marketing
            [5] => Self-help
            [6] => Study Aids
        )

    [price] => 0.4
    [id] => 12950574
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".

This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don't simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.

Added-value of this summary:

• Save time

• Understand key concepts

• Expand your business knowledge

To learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.
    [url] => https://www.hoopladigital.com/title/12950574
    [pa] => 
    [subtitle] => Review and Analysis of Schmetterer's Book
    [publisher] => Business Book Summaries
    [purchaseModel] => INSTANT
)