Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2017
    [artist] => David Gómez
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/bkw_9783961645985_270.jpeg
    [titleId] => 14790483
    [isbn] => 9783961645985
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Stop Competing on Price
    [demo] => 
    [segments] => Array
        (
        )

    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => David Gómez
                    [artistFormal] => Gómez, David
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Business & Economics
            [1] => Sales & Selling
        )

    [price] => 1.8
    [id] => 14790483
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don't differentiate; and even if they do, fail at communicating it effectively. When a client doesn't perceive a difference, will decide based on price. In this book you will learn how to design and communicate your difference to stop competing on price. This is a book about differentiation. On how to transform an average business into a remarkable one. The problem is not to have a higher price, but not helping the client understand why. Don't be afraid of your competitors' price, but not being able to explain yours.
    [url] => https://www.hoopladigital.com/title/14790483
    [pa] => 
    [subtitle] => What every salesperson, entrepreneur and business professional needs to know to differentiate their
    [publisher] => Bien Pensado
    [purchaseModel] => INSTANT
)