NCW Libraries

A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store.
Ten years ago, the idea of getting into a stranger's car, or a walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing...

"Fortune writer and bestselling author of Inside Apple's expose of Uber, the multi-billion dollar Silicon Valley upstart that has disrupted the transportation industry around the world. Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. Despite the company's significance to...

"Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture"-- Raz has interviewed highly successful entrepreneurs, and here he shares tips for every entrepreneur's journey. From the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to...

Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas-fuel, convenience, and food-all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its...

A crisis can happen at any time, to any person or organization. You could lose your job or your partner. A company could lose its market or simply lose its way. And as recent times has demonstrated, the world as we knew it can be lost too. This is when we find ourselves at Year Zero - a strange, new place that can feel frightening and unknown. But it can also be the first step into a new world with new possibilities. We cannot avoid crises in...

This book is meant as a collection of success stories achieved by various organizations based in the Incheon area. It is of great significance in that it is possible to grasp the success factors of Korean management by examining the meaning of managerial leadership and management philosophy, starting from the region and growing up to being recognized in the global market and achieving results. In this respect, the collection of "K-Management Blossoming...

From acclaimed novelist and cultural historian Ruth Brandon comes a captivating dual biography of the legendary founders of the cosmetics industry, Helena Rubinstein and Eugène Schueller, creator of L'Oréal. Brandon's gripping and sometimes disturbing story of gender, power, and politics stretches back from the darkest days of World War II, to the emergence of the modern fashion and makeup industries, with magazines such as Vogue and Cosmopolitan...

In this corporate history of the R. J. Reynolds Tobacco Company, Nannie M. Tilley recounts the story of Richard Joshua Reynolds and the vast R. J. Reynolds tobacco complex with precision and drama. Reynolds's rise in the tobacco industry began in 1891 when he introduced saccharin as an ingredient in chewing tobacco. Forced into James B. Duke's American Tobacco Company in 1899, the Reynolds company became the agency for consolidating the flat plug...

"Once one of Silicon Valley's greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, spreading fake news, and amplifying dangerous, polarizing hate speech ... Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances...

A recalled history and discussion of Old Detroit and its development in personal and revealed observations over many years. Observations of development, success and failure leading to the ultimate fall of the city. An opinion why this happened and what may happen in the future to similar situations in the world. Read it. You may disagree. Think about it and form your own opinion!