NCW Libraries

This book is a continuation of my Motivation and Personality, published in 1954. It was constructed in about the same way, that is, by doing one piece at a time of the larger theoretical structure. It is a predecessor to work yet to be done toward the construction of a comprehensive, systematic and empirically based general psychology and philosophy which includes both the depths and the heights of human nature. The last chapter is to some extent...

A groundbreaking investigation into the origins of morality, which turns out to be the basis for religion and politics. The book explains the American culture wars and refutes the "New Atheists."

" Let's be honest. You've tried the sticky-note inspirations, the motivational calendar, and the cute (but ineffective) "carpe diem" mug-yet your attitude hasn't changed. It's time to apply cutting-edge science to the challenges of daily life. While everyone desires self-improvement, we are quickly frustrated when trying to implement the contradictory philosophies of self-appointed self-help gurus. Too often, their advice is based on anecdote and...

The New York Times bestselling authors of Freakonomics offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms.

"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon,...

In The Marshmallow Test, renowned psychologist Mischel explains how self-control can be mastered and applied to challenges in everyday life--from weight control to quitting smoking, overcoming heartbreak, making major decisions, and planning for retirement. "A child is presented with a marshmallow and given a choice: Eat this one now, or wait and enjoy two later. What will she do? And what are the implications for her behavior later in life? The...

"What is it about evil that we find so compelling? From our obsession with serial killers to violence in pop culture, we seem inescapably drawn to the stories of monstrous acts and the aberrant people who commit them. But evil, Dr. Julia Shaw argues, is largely subjective. What one may consider normal, like sex before marriage, eating meat, or working on Wall Street, others find abhorrent. And if evil is only in the eye of the beholder, can it be...

We live in small worlds. How We Are is an astonishing debut and the first part of the monumental How to Live trilogy, a profound and ambitious work that gets to the heart of what it means to be human: how we are, how we break, and how we mend. In Book One, How We Are, we explore the power of habit and the difficulty of change. As Vincent Deary shows us, we live most of our lives automatically, in small worlds of comfortable routine-what he calls...

"The story of an intense female friendship fueled by admiration and affection, envy and pride -- and each woman's fear that she would be nothing without the other" --