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The must-read summary of Napoleon Hill's book: "Think and Grow Rich: The Way to Personal Achievement".
This complete summary of the ideas from Napoleon Hill's book "Think and Grow Rich: The Way to Personal Achievement" shows that every achievement begins with an idea. The author states that wealth comes from turning this idea into something that people are willing to pay for, which is only achieved by thinking. Find out how you can use your own power...
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The must-read summary of Phil Town's book: "Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week".
This complete summary of the ideas from Phil Town's book "Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week" shares the simple rule that Phil Town used to transform his $1,000 loan into a $1 million investment portfolio: don't lose money. In his book, the author explains how good financiers operate...
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This complete summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today's consumers have a bewildering array of choices so companies can no longer just sell a product, they have to give people a reason to buy. In this summary, Zyman takes you through his marketing...
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The must-read summary of Stephen Diorio's book: "Beyond e: 12 Ways Technology is Transforming Sales and Marketing Strategy".
This complete summary of the ideas from Stephen Diorio's book "Beyond e" argues that the key marketing challenge of today is not simply adding an e-marketing department to the existing business. Good marketers are becoming much more proactive, using new technology to creatively grow market share and create entirely new revenue...
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The must-read summary of Dave Lakhani's book: "The Power of an Hour: Business and Life Mastery in One Hour a Week".
This complete summary of the ideas from Dave Lakhani's book "The Power of an Hour" shows how you can dedicate one hour each week to improving your professional and personal effectiveness. In this hour, the smart thing to do is to work on forming new and better habits. In his book, the author presents nine areas for both personal and...
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The must-read summary of Jody Gittell's book: "The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance".
This complete summary of the ideas from Jody Gittell's book "The Southwest Airlines Way" tells the standout success story of the US airline industry. In her book, the author describes the accomplishments of Southwest Airlines and explains how most attempts to copy Southwest have focused solely on operational issues....
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The must-read summary of Dan Olsen's book: "The Lean Product Playbook: How to Innovate With Minimum Viable Products and Rapid Customer Feedback".
This complete summary of the ideas from Dan Olsen's book "The Lean Product Playbook" explains how you can make products that customers love and rave about. By using the "Lean Product Process", in which you repeatedly ask for consumer feedback and adapt accordingly, you can optimize your product and ensure...
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The must-read summary of Alexander Green's book: "The Gone Fishin' Portfolio: Get Wise, Get Wealthy...and Get On With Your Life".
This complete summary of the ideas from Alexander Green's book "The Gone Fishin' Portfolio" shows that the best long-term investment approach is to manage your money yourself and set up your investments using the "Gone Fishin' Portfolio" as your central strategy. In his book, the author explains each stage of this strategy...
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This complete summary of the ideas from Alan Cooper's book "The Inmates Are Running the Asylum" shows that computer technology is embedded within almost every product that is manufactured. Yet all too often, these ''new-and-improved'' products are hard to use because the engineers who are developing the interface between the user and the machine don't think like the average man-on-the-street who knows nothing about technology. Therefore, the situation...
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The must-read summary of Mark Wiskup's book: "Presentation S.O.S.: From Perspiration to Persuasion in 9 Easy Steps".
This complete summary of the ideas from Mark Wiskup's book "Presentation S.O.S." argues that being able to give a powerful presentation that connects with the audience and moves them to action is one of the great natural highs offered by the world of business. In his book, the author provides nine steps that you can use to overcome...
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The must-read summary of Miles Spencer and Cliff Ennico's book: "Money Hunt: 27 New Rules for Creating and Growing a Breakaway Business".
This complete summary of the ideas from Miles Spencer and Cliff Ennico's book "Money Hunt" shows that there has never been a better time to start your own business - as long as you go into it with your eyes open. In their book, the authors explain how starting and growing a successful business is a challenge, and...
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The must-read summary of Alan Robinson and Dean Schroeder's book: "The Idea-Driven Organization".
This complete summary of the ideas from Alan Robinson and Dean Schroeder's book "The Idea-Driven Organization" details how the best ideas to improve a business often come from the front-line. According to Robinson and Schroeder, you should listen to these ideas and apply them. This is exactly what an idea-driven organisation does. For this concept to...
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The must-read summary of Dan Steinbock's book: "The Nokia Revolution: The Story of an Extraordinary Company that Transformed an Industry".
This complete summary of the ideas from Dan Steinbock's book "The Nokia Revolution" tells the story of the wireless communications giant and also covers the evolution of the company's strategy through time. From its beginning in 1865 as a small timber company in Finland to the incredible global competitor it is...
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The must-read summary of Jim Cockrum's book: "Free Marketing: 101 Low and No-Cost Ways to Grow Your Business Online & Off".
This complete summary of the ideas from Jim Cockrum's book "Free Marketing" shows that the best and most productive marketing strategies in the current business era are, in fact, completely or virtually free. In his book, the author highlights three free marketing strategies that you can implement in order to reach more customers...
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This complete summary of the ideas from David Bach's book "Start Late, Finish Rich" shows that it is never too late to take control of your financial situation and end up rich. The author explains that there are five key strategies for financial freedom and explores each one in turn. This book offers no-nonsense advice that anyone can apply to save money, earn more and make the right investments.
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The must-read summary of Thomas Friedman's book: "Hot, Flat and Crowded: Why We Need a Green Revolution — and How It Can Renew America".
This complete summary of the ideas from Thomas Friedman's book "Hot, Flat and Crowded" shows that we are at a nexus of global warming (hot), globalization, which means an affluent middle class wants to enjoy success, even at environmental expense (flat) and population growth (crowded). Green solutions are the...
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This complete summary of the ideas from "The World Is Flat" explains that the changes undergone by the business world in the 21st century are a result of the availability of cheap and ubiquitous means of telecommunication. In addition to exposing the 'flattening' of the world and the forces behind globalisation, this useful summary identifies both the challenges faced by the business world in the 21st century and the means to tackle them efficiently,...
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The must-read summary of Robert Mnookin's book: "Bargaining with the Devil: When to Negotiate, When to Fight".
This complete summary of the ideas from Robert Mnookin's book "Bargaining With the Devil" shows that in the business world, people and companies are often faced with conflict, and the emotions that surround these can make it hard to stand back and assess the best course of action. For instance, when should one just accept and move on,...
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This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book, the author explains the characteristics that make word of mouth marketing great for your business and why you should focus on the happiness of your customers in order to drive sales.
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The must-read summary of Edward de Bono's book: "Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas".
This complete summary of the ideas from Edward de Bono's book "Serious Creativity" shows that creative thinking is vital for business success and that creativity is something you can learn. In his book, the author presents a rational and logical approach to creative thinking and introduces 12 tools and techniques that you...
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